LAETITIA CASTA : Face of IKKS Women
Since she was discovered on Jean Paul Gaultier’s catwalk, the first designer to have her show, Laetitia Casta has continued to surprise us by multiplying roles and hats. Model, actress, director…, Laetitia Casta’s career has been eclectic, passionate and free. Qualities IKKS lays claim to, which is proud to have her personify the new face of IKKS WOMEN as the brand celebrates its 20th anniversary.
IKKS & LAETITIA CASTA: FREE SPIRITS
Chosen as the model for the iconic Marianne statue in 2000, Laetitia Casta embodies the French woman in all her splendour: independent, self-assured and radiant. To celebrate its twenty year anniversary, IKKS Women, the brand created by Free Spirits for Free Spirits, had its heart set on this elusive character, who is full of contradictions. An angel and a rebel, Laetitia Casta has a unique brand. That of a woman who is passionate and engaged by nature; values that resonate with the DNA of IKKS.
UNDER THE EXPERT EYE OF THE PHOTOGRAPHER!
For the Spring-Summer 2019 campaign, Australian photographer Chris Colls captures Laetitia Casta on film as she strikes a pose for IKKS. The personality of the self-assured Woman shines through more than ever, and she unveils eight looks that she has made her own, which are a real mix & match of the brand’s iconic pieces.